Marketing Leader Adopts 17 Orange County-Based Families Through Laguna Relief & Resource Center’s Adopt-A-Family Program
Smart Circle® International,
the leader in referral-based marketing, has joined together with the
Laguna Relief & Resource Center to bring joy to local families this
holiday season. The company announced today that it has “adopted” 17
families in the Orange County area through the non-profit organization’s
annual Adopt-A-Family program. The company will provide all the
necessities for a holiday celebration, including food, new clothing,
personal items, and toys for the children. “The Resource Center is
overwhelmed by Smart Circle’s generosity and sense of community,” said
Andrew Siegenfeld, Chairman of the Laguna Relief & Resource Center.
“We are grateful to be partnering with an organization so dedicated to
caring for its neighbors.”
To support the initiative, Smart Circle will hold an in-house toy
drive for employees at its headquarters in Foothill Ranch. Employees
will be encouraged to donate toys and other gifts for the children
throughout the month, with the goal of collecting 96 presents for the
families. Smart Circle will supplement the employee contributions to
ensure that each child in the adopted families receive at least two new
toys or gifts. Each family will also receive a $75 gift card to
purchase groceries, and another $125 gift card to purchase clothing or
personal items from a major retailer such as Wal-Mart.
Each year, the Laguna Relief & Resource Center in Laguna Beach,
CA sponsors or supports an Adopt-A-Family program for low-income local
families who live or work in Laguna Beach. Since 1993, the organization
has brought those in need together with the network of resources and
agencies available in the community. The organization provides food,
clothing and services for families during tough financial times and
natural disasters. In addition to the annual Adopt-A-Family program, the
organization provides a year round food pantry and resource center for
the homeless five days a week.
The families participating in this year’s Adopt-A-Family were
selected by volunteers at the food bank. As frequent visitors to the
food bank, they were deemed by the volunteers as having the most need.
The families matched with Smart Circle reside close to the company’s
headquarters in communities such as Lake Forest, Laguna Hills, and
Mission Viejo.
Brooke Tyson, who is organizing the event for Smart Circle, said, “We
feel it’s important to give back to our local community. While many
think Orange County is a bounty of excess, that is not the reality for
everyone. With the current state of the economy, many families who used
to just barely get by are no longer able to make ends meet. If we can
help some of them give their families a Christmas they otherwise
wouldn’t have been able to have, we are thrilled to do so.”
Smart Circle is dedicated to the communities and families it serves.
The company provides generous contributions to local and national
foundations throughout the year, and many of its employees are active
volunteers and participants in local events and charities.
“We are always looking for new ways to encourage our employees to
give back to their local communities and causes they feel strongly
about, especially during the season of giving,” said Sharon Celis, HR
Director at Smart Circle. “We hope this toy drive and Adopt-A-Family
initiative will not only brighten the lives of these families matched
with Smart Circle, but also inspire community involvement now and into
the New Year.”
About Smart Circle®International
Since 1989, Smart Circle has been the dominant force in referral
marketing worldwide. Major companies across a number of industries,
including consumer products, electronics, gourmet and specialty foods,
home improvement, salons and spas, professional and independent sports
teams, restaurants and area attractions, turn to Smart Circle
International to build traffic, enhance brand loyalty, fill unused
capacity and generate new customers. Smart Circle International reaches
consumers face-to-face through its retail, event and community marketing
networks.
Smart Circle® International and The Smart Circle® are trademarks of Smart Circle International, LLC.
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Throughout the month of December, Smart Circle employees were greeted each morning by a festive cardboard toy house, which was set up in the lobby of the company’s Foothill Ranch headquarters for the in-house toy drive. The house, which was adorned with tinsel and drawings by Smart Circle employees, was quickly filled to the brim with toys and other necessities as eager employees sought to fulfill each family’s wish list. Employee contributions ranged from necessities such as school supplies, pots and pans, and clothing, to fun toys such as remote control helicopters and cars and Barbie dolls. The spirit of giving quickly spread through the building, with employees expressing excitement at watching the house fill up more and more each day.
Following the toy drive, the Smart Circle elves braved the bustling shopping malls to supplement and fulfill the remaining wish list. The elves searched far and wide for the requested toys, which included a train set, a digital camera, razor scooters, skateboards, dolls, and games. The elves even picked up an ExerSaucer for one of the youngest children. Jewelry, clothes and housewares were selected for the parents, and clothing or gift cards were purchased for the older children.
Through the donations and supplement company contributions, Smart Circle has collected more than two toys or gifts per child for each family, as well as presents for each of the parents. The elves stayed up until the wee hours of the morning to wrap each gift with care, and began delivering the presents to the families this week
